Specializing in Ten-Foot Design
Figma Prototype
ABOUT
My professional purpose can be summarized into a single precept; "Always try to do what's right for the user." This may sound like a platitude, but I'm very sincere. It drives every design decision I make and it is foundational to acquiring an understanding of who the user is; what they need, what they expect, and by what means they feel satisfaction.
My Process
When I began my career, my first Creative Director would often say, "Design is a process. Not an event." She was right, of course. Iteration is the most reliable path to quality results. In general, I adhere to the British Design Council's Double-Diamond framework; Discover/Define, Develop/Deliver. This represents divergent thinking followed by convergent action.
